Redesign

LinkedIn Web Redesign

LinkedIn Web Redesign

LinkedIn Web Redesign

GROUPWORK

INF131

INF131

INF131

ROLE

Lead UX Designer

Lead UX Designer

Lead UX Designer

EXPERTISE

UX/UI Design

UX/UI Design

UX/UI Design

YEAR

2024

2024

2024

Project description

Project description

Project description

LinkedIn is a platform for job seekers, yet fourth-year university students often struggle to navigate its features effectively. Our goal was to redesign LinkedIn to improve usability for soon-to-graduate students to leverage the platform for career opportunities.

LinkedIn is a platform for job seekers, yet fourth-year university students often struggle to navigate its features effectively. Our goal was to redesign LinkedIn to improve usability for soon-to-graduate students to leverage the platform for career opportunities.

LinkedIn is a platform for job seekers, yet fourth-year university students often struggle to navigate its features effectively. Our goal was to redesign LinkedIn to improve usability for soon-to-graduate students to leverage the platform for career opportunities.

Constraints

Constraints

Constraints


  • The redesign needed to integrate seamlessly within LinkedIn’s existing interface.

  • Features must maintain LinkedIn’s professional brand identity.

  • The scope of changes was limited to improvements in front-end user experience.

Assumptions

Assumptions

Assumptions


  • Fourth-year students actively seeking jobs are the primary users benefiting from these changes.

  • Users prefer streamlined interactions over excessive customization options.

User Research

User Research

User Research

As a team, we each worked to conduct UI/UX research on graduate students. To ensure a well-rounded perspective, I developed open-ended questions to uncover pain points and usability issues within LinkedIn. Additionally, everyone in our team facilitated interviews that ensured detailed and actionable insights were gathered, which I collected to inform design decisions.

As a team, we each worked to conduct UI/UX research on graduate students. To ensure a well-rounded perspective, I developed open-ended questions to uncover pain points and usability issues within LinkedIn. Additionally, everyone in our team facilitated interviews that ensured detailed and actionable insights were gathered, which I collected to inform design decisions.

As a team, we each worked to conduct UI/UX research on graduate students. To ensure a well-rounded perspective, I developed open-ended questions to uncover pain points and usability issues within LinkedIn. Additionally, everyone in our team facilitated interviews that ensured detailed and actionable insights were gathered, which I collected to inform design decisions.

Common Frustrations

Common Frustrations

Common Frustrations

Resume Verification Challenges

Users were unsure of how their resumes appeared to employers.

Notification Overload

Job seekers struggled to filter relevant opportunities due to excessive notifications.

Inbox Clutter

Unwanted or irrelevant personal messages created a distracting experience.

Solution

Solution

Solution

This project demonstrated the value of user stories, expert reviews, and iterative prototyping in UX design. By aligning my solutions with user needs, I successfully enhanced LinkedIn’s usability for job-seeking students. This approach provided a structured, research-driven framework that resulted in a more tailored and effective user experience.

This project demonstrated the value of user stories, expert reviews, and iterative prototyping in UX design. By aligning my solutions with user needs, I successfully enhanced LinkedIn’s usability for job-seeking students. This approach provided a structured, research-driven framework that resulted in a more tailored and effective user experience.

This project demonstrated the value of user stories, expert reviews, and iterative prototyping in UX design. By aligning my solutions with user needs, I successfully enhanced LinkedIn’s usability for job-seeking students. This approach provided a structured, research-driven framework that resulted in a more tailored and effective user experience.

A/B Testing & Refinements

A/B Testing & Refinements

A/B Testing & Refinements

This redesign showcases the importance of an iterative design process in solving real-world UX problems. By leveraging user research, wireframing, testing, and iteration, and conducting a final round of A/B testing, I crafted a LinkedIn experience that meets user needs by reducing cognitive load, ensuring graduating students can more effectively connect with job opportunities.

This redesign showcases the importance of an iterative design process in solving real-world UX problems. By leveraging user research, wireframing, testing, and iteration, and conducting a final round of A/B testing, I crafted a LinkedIn experience that meets user needs by reducing cognitive load, ensuring graduating students can more effectively connect with job opportunities.

This redesign showcases the importance of an iterative design process in solving real-world UX problems. By leveraging user research, wireframing, testing, and iteration, and conducting a final round of A/B testing, I crafted a LinkedIn experience that meets user needs by reducing cognitive load, ensuring graduating students can more effectively connect with job opportunities.

Color

Users preferred a cooler, blue-tinted (63.6%) background over a warm-tinted (36.4%) one for readability and professionalism.

Familiarity

Users preferred having the search bar on the right side (68.2%), as it aligned with their expectations, familiarity, and standard website layouts.

Cognitive Overload

The resume preview feature significantly reduced user uncertainty about how their profiles appeared to recruiters.

Email

Email

Email

About

Product Designer /

Artist

Art

Game Art