Redesign
LinkedIn Web Redesign
LinkedIn Web Redesign
LinkedIn Web Redesign
GROUPWORK
INF131
INF131
INF131
ROLE
Lead UX Designer
Lead UX Designer
Lead UX Designer
EXPERTISE
UX/UI Design
UX/UI Design
UX/UI Design
YEAR
2024
2024
2024
Project description
Project description
Project description
LinkedIn is a platform for job seekers, yet fourth-year university students often struggle to navigate its features effectively. Our goal was to redesign LinkedIn to improve usability for soon-to-graduate students to leverage the platform for career opportunities, and reducing friction points that overwhelmed users.
LinkedIn is a platform for job seekers, yet fourth-year university students often struggle to navigate its features effectively. Our goal was to redesign LinkedIn to improve usability for soon-to-graduate students to leverage the platform for career opportunities, and reducing friction points that overwhelmed users.
LinkedIn is a platform for job seekers, yet fourth-year university students often struggle to navigate its features effectively. Our goal was to redesign LinkedIn to improve usability for soon-to-graduate students to leverage the platform for career opportunities, and reducing friction points that overwhelmed users.
Constraints
Constraints
Constraints
The redesign needed to integrate seamlessly within LinkedIn’s existing interface.
Features must maintain LinkedIn’s professional brand identity.
The scope of changes was limited to improvements in front-end user experience.
Assumptions
Assumptions
Assumptions
Recent graduates actively seeking jobs are the primary users benefiting from these changes.
User Research
User Research
User Research
As a team, we each worked to conduct UI/UX research on graduate students. To ensure a well-rounded perspective, I developed open-ended questions to uncover pain points and usability issues within LinkedIn. Additionally, everyone in our team facilitated interviews that ensured detailed and actionable insights were gathered, which I collected to inform design decisions.
As a team, we each worked to conduct UI/UX research on graduate students. To ensure a well-rounded perspective, I developed open-ended questions to uncover pain points and usability issues within LinkedIn. Additionally, everyone in our team facilitated interviews that ensured detailed and actionable insights were gathered, which I collected to inform design decisions.
As a team, we each worked to conduct UI/UX research on graduate students. To ensure a well-rounded perspective, I developed open-ended questions to uncover pain points and usability issues within LinkedIn. Additionally, everyone in our team facilitated interviews that ensured detailed and actionable insights were gathered, which I collected to inform design decisions.
Common Frustrations
Common Frustrations
Common Frustrations
Resume Verification Challenges
Users were unsure of how their resumes appeared to employers.
Notification Overload
Job seekers struggled to filter relevant opportunities due to excessive notifications.
Inbox Clutter
Unwanted or irrelevant personal messages created a distracting experience.
Solution
Solution
Solution
This project demonstrated the value of user stories, expert reviews, and iterative prototyping in UX design. By aligning my solutions with user needs, I successfully enhanced LinkedIn’s usability for job-seeking students. This approach provided a structured, research-driven framework that resulted in a more tailored and effective user experience.
This project demonstrated the value of user stories, expert reviews, and iterative prototyping in UX design. By aligning my solutions with user needs, I successfully enhanced LinkedIn’s usability for job-seeking students. This approach provided a structured, research-driven framework that resulted in a more tailored and effective user experience.
This project demonstrated the value of user stories, expert reviews, and iterative prototyping in UX design. By aligning my solutions with user needs, I successfully enhanced LinkedIn’s usability for job-seeking students. This approach provided a structured, research-driven framework that resulted in a more tailored and effective user experience.
Live Resume Preview
Interactive preview feature allowing users to view and adjust their resumes directly on LinkedIn, streamlining the resume viewing process instead of having to download in order to view.
Quick notification management dashboard
Filtering system enabling users to customize and prioritize job-related alerts.
Inbox Request System
Implemented an approval system allowing users to accept or decline incoming messages before they reached the inbox.
Live Resume Preview
Interactive preview feature allowing users to view and adjust their resumes directly on LinkedIn, streamlining the resume viewing process instead of having to download in order to view.
Quick notification management dashboard
Filtering system enabling users to customize and prioritize job-related alerts.
Inbox Request System
Implemented an approval system allowing users to accept or decline incoming messages before they reached the inbox.
Live Resume Preview
Interactive preview feature allowing users to view and adjust their resumes directly on LinkedIn, streamlining the resume viewing process instead of having to download in order to view.
Quick notification management dashboard
Filtering system enabling users to customize and prioritize job-related alerts.
Inbox Request System
Implemented an approval system allowing users to accept or decline incoming messages before they reached the inbox.
Live Resume Preview
Interactive preview feature allowing users to view and adjust their resumes directly on LinkedIn, streamlining the resume viewing process instead of having to download in order to view.
Quick notification management dashboard
Filtering system enabling users to customize and prioritize job-related alerts.
Inbox Request System
Implemented an approval system allowing users to accept or decline incoming messages before they reached the inbox.
A/B Testing & Refinements
A/B Testing & Refinements
A/B Testing & Refinements
This redesign showcases the importance of an iterative design process in solving real-world UX problems. By leveraging user research, wireframing, testing, and iteration, and conducting a final round of A/B testing, I crafted a LinkedIn experience that meets user needs by reducing cognitive load, ensuring graduating students can more effectively connect with job opportunities.
This redesign showcases the importance of an iterative design process in solving real-world UX problems. By leveraging user research, wireframing, testing, and iteration, and conducting a final round of A/B testing, I crafted a LinkedIn experience that meets user needs by reducing cognitive load, ensuring graduating students can more effectively connect with job opportunities.
This redesign showcases the importance of an iterative design process in solving real-world UX problems. By leveraging user research, wireframing, testing, and iteration, and conducting a final round of A/B testing, I crafted a LinkedIn experience that meets user needs by reducing cognitive load, ensuring graduating students can more effectively connect with job opportunities.
Color
Users preferred a cooler, blue-tinted (63.6%) background over a warm-tinted (36.4%) one for readability and professionalism.
Familiarity
Users preferred having the search bar on the right side (68.2%), as it aligned with their expectations, familiarity, and standard website layouts.
Cognitive Overload
The resume preview feature significantly reduced user uncertainty about how their profiles appeared to recruiters.