My t-shirt designs for sustainable transportation were a creative journey where I got to brainstorm t-shirt designs based on one-word prompts, such as “Nature,” “90s,” etc. In total, we raised over $8,000 to fund sustainable transportation programs @ UC Irvine.
Designing for
I truly believe that human-centered design is one of the best tools we have for advancing a sustainability-first agenda in a critical era.
My goal as a graphic designer at UC Irvine was to highlight sustainable transportation. One of these changes included updating “Surviving UCI without a Car” to “Navigating UCI without a Car,” in a mailer to every incoming UCI student. This de-emphasized stigmas, and instead highlighted empowerment, inclusiveness, and freedom of choice in car-free living.
This change didn’t just stay on one graphic—it prompted a full update across our brand materials, from digital flyers to websites. By erasing stigma and redefining sustainable commuting, I put in the work wherever I could to ensure sustainable options felt accessible and enticing. Design isn’t just good visuals, but challenging norms, purposeful communication and societal impact, things I keep meticulously in mind every time I design.
