Graphic Designer & Marketing Representative | UC Irvine Sustainable Transportation
Duration
June 2024 - Present
My Role
Launched and executed marketing campaigns with diverse teams to promote sustainable transportation at UC Irvine
My Design Approach
Embracing a minimalist design style while meticulously adhering to brand guidelines
My Responsibilities
- Designed and produced marketing materials (flyers, brochures, digital newsletters, social media content)
- Managed marketing campaigns and event promotions
- Engaged with stakeholders/partners/vendors for brand visibility
- Boothing and assisting in outreach and promoting sustainable transportation to the UCI community
“Surviving” → Navigating | Designing for Climate Good
I believe simple design changes can often be the most effective. During a time of accelerating climate change, my goal in this role was to highlight sustainable transportation in the best narrative possible. One of these changes included updating “Surviving UCI without a Car” to “Navigating UCI without a Car,” in a mailer to every incoming UCI student. This shift pivoted away from negative stigmas surrounding sustainable transportation and instead highlighted empowerment, inclusiveness, and freedom of choice in car-free living. This change didn’t just stay on one graphic—it prompted a full update across our brand materials, from digital flyers to websites, and it was well worth implementing. By erasing stigma and redefining the narrative, I aimed to make sustainable options feel accessible and enticing. Design isn’t just about good visuals, but purposeful communication and societal impact, something I keep meticulously in mind every time I design. I firmly believe that human-centered design is one of the most effective tools we have for advancing a sustainability-first agenda in a critical era.
Original Shirt Designs
Peace, Love, Zot!
- Given Theme: 70s shirt
- Created three detailed vector illustrations in Illustrator, inspired by popular emojis, to reflect the iconic 70s catchphrase.
- Paid keen attention to detail to maintaining the image of the UCI brand.
- Used a welcoming tone to capture the spirit of inclusivity for all Anteaters.
- Aimed to promote school spirit by capturing the iconic zot anthem at our school.
Aldrich Park
- Given Theme: Wilderness
- Created a vector illustration of an anteater walking in the woods in Illustrator with Saddleback mountain in the backdrop.
- Designed to evoke the feel of a national park, incorporating a natural and adventurous vibe.
- Leveraged the school mascot and iconography to convey the sense of wilderness and exploration.
Vaporwave Anteater
- Given Theme: 80s
- Created a vector illustration of an Anteater set against a vaporwave-themed background in Illustrator.
- Captured a nostalgic 80s vibe with a focus on vaporwave aesthetics.
- Used the school's mascot and iconography to promote school spirit while tapping into retro, nostalgic trends.
